Running A Blog – Tips From A Failure

Long before BOM was even an idea, I (Editor Joe) was a blogger. And a terrible one at that. Don’t believe me? Check out this disaster:

or this hot mess:

I’d show you the other flops, but they have been scrubbed from internet. I’m no idiot – I’ve hidden my shame.

We talked about the benefits to blogging last week but the real question becomes how do you blog at the boss level? Well, you’re in luck because I’ve come up with a few tips in mind (again, learned by failure!):


1) Have A Theme and Know It

The key to long-term blogging is to cover a topic you have extensive experience with. Know what you’re blogging, why you’re blogging it and who you want to reach with your posts.

BOM blogs about publishing and writing because we want to inspire and assist writers in becoming published authors. The blog started as a way to reach more writers for the magazine, but it quickly grew into a space for us to share our knowledge of the publishing world.


2) Have A Schedule and Keep It

Notice anything the two failed blogs had in common? (Besides my smiling face, of course). Both blogs were updated once or twice a month; that’s a big no-no! Blogs need to have a steady flow of new content to be successful (and good writing obviously). Buck Off posts three times a week–that’s twelve posts a month with varying subjects, some of which are monthly series while others we are just trying out to see if there’s any interest.

Blogs are not a one-time-and-done kind of media. They’re small bursts of information and entertainment. Think of your readers: are they going to be satisfied with one post or are they going to want to see new and exciting ideas every week?


3) Be Interesting

Spoiler alert: You’re not a special. You’re not the only person interested in anime/foxes/steampunk novels. Regardless of theme, someone else in the world is going to read it if you can provide another perspective to the theme. More popular themes such as anime or cats (…yeah, you know cat videos are watched more than our presidential debates) will generate more hits than unusual subjects (such as people born on Feb. 4th), but you’ll get readers no matter what you decided to share.


Make sure the content is worth reading. If I’m following a blog about the history of video games, I don’t want to read 15 post about Mario (unless the blog is called ‘Everything About Mario’). I expect that blog to have classics including Metroid, Donkey Kong, and Super Mario Bros mixed with a new releases such as Keep Talking And Nobody Explodes and Five Nights At Freddy’s.

Your blog should bring new ideas — concepts that can’t be found elsewhere. Think of it as being in room filled with people who love video games. You don’t want to be the noob who can only talk about Halo or Call of Duty without providing some insider news or an interview with the developers.

So, are you up to the challenge?


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