It’s no surprise that the internet is the best tool for writers, yet it’s swamped with the good, the bad, and the just awful – so standing out is key, especially during the long road of traditional publishing that may not exceed immediate results. It doesn’t hurt to already have a following (in fact a publisher/literary agent would certainly love that!) and finding those ways can be overwhelming if you’re just beginning to put your work out there or market yourself.
CREATIVE Strategy, Not A Tragedy
Representing yourself as a professional while still being the avant-garde, nerdy writer that appeals to your readers can be quite the balancing act, but it’s not impossible. To add to this challenge is collecting as many readers as possible on your road to creative success. Here’s a few ways you can do this that won’t cut too much into your creative writing time:
Creating a Podcast (because yeah, you’ve got the blog already and it’s not gaining enough readership)
Okay, so I just told you this wouldn’t cut into your writing time…BUT you can have time to do so, making the podcast with quality not quantity or recording a whole session and breaking the episodes to stretch throughout a month. The real challenge is content because okay, let’s not beat a dead horse and as far as ‘tips for writing’ based podcasts, the horse is nothing but ash now.
Podcast examples that may craft your own podcast idea (or cancel some out…)
- http://www.writingexcuses.com/ (an excellent podcast!)
- http://www.quickanddirtytips.com/grammar-girl (a specific subject matter podcast)
- http://nerdist.com/nerdist-writers-panel-1-damon-lindelof-jane-espenson-erin-levy-drew-z-greenberg/ (covers a lot of genres in this podcast)
Things to Consider
- First off, do you want to focus solely on one subject such as writing techniques, the world of self-publishing, marketing your writing, etc or go across several subjects?
- It might help if you are a subject matter expert in one field or love doing endless hours of research.
- Is this a one person podcast? Can you group with other creative minds?
- How often should you have this podcast and what length?
- The best way to stratagize a podcast is to not only view other podcasts, but pay attention to what people say about them–this can be more direct in the comment section or you can ask your writing colleagues about what they’d like to see in a podcast (and I’m sure they will share what they don’t want to see too).
- Involve others. Depending on what your angle is and the details, involving other people can help spread the word on your podcast and gain perspective on ideas that may appeal to audience members you haven’t thought of or would be otherwise tough to attract.
- Make it interactive like cover subjects commenters suggest. This is a great way to get people involved and emotionally invested in you, which is an easier sell for your published work (whether now or down the line).
Great tips for beginning yourpodcast: http://www.digitaltrends.com/how-to/how-to-make-a-podcast/
Utilizing the lifesaver that is YouTube
YouTube (and Vimeo) is an excellent platform to use in order to connect with more people while showcasing your talent as a writer. Aside from the podcast, many writers use YouTube for creative purposes which I’ve broken down below:
VIEWS: 88,655 (Published on April 11th 2015)
- VIEWS: 4,922,769 Published on Apr 14, 2013
- VIEWS: 1,445,182 Published on Feb 12, 2013
- Illustrated Literature from Vimeo and other sites
- https://vimeo.com/75830204 PLAYS/VIEWS: 21.9K
- https://vimeo.com/34947158 PLAYS/VIEWS: 2,788
- https://vimeo.com/8930331 PLAYS/VIEWS: 161
- https://vimeo.com/83516398 PLAYS/VIEWS: 31
- https://vimeo.com/50773240 PLAYS/VIEWS: 3,652
- https://vimeo.com/45616029 PLAYS/VIEWS: 3,644
- https://vimeo.com/27252490 PLAYS/VIEWS: 31
Creating the Video
There are several ways to create a video, whether through a software on your computer or a free (or cheap) one online. Here’s a few examples:
- http://mashable.com/2010/10/01/kinetic-typography-videos/ (using typography)
There are many options available for writers to showcase their unique skill while attracting readers. Take advantage of the ones that work well for you – because other writers are and you don’t want to get left behind.